Northampton High School brand guidelines

Having created the school’s brand book, that captured the essence of the school and bottled their passion for and expertise in educating girls, we also designed a set of supporting brand guidelines.

Having seen and used a lot of these in our time, from one pagers to war and peace volumes, we recognise and appreciate the difference and value between the must haves and the nice to haves.

And we also know that increasingly they need to by useable by Marketing teams who aren’t graphic designers but increasingly find themselves creating more materials in-house. This was our focus in planning, writing and designing this set of guidelines for the High School. They include all the detail and guidance they need without being over-facing, and can be reviewed and evolve as part of strategic brand reviews.