Knowing the crowded, competitive market it was looking to promote its postgraduate courses in, The University of Northampton was looking for a fresh approach for 2018.
With license in the brief to be down to earth, fun and different to the old school approach, we set about getting them noticed. With dogs and a headline that ties in with the ambitions of the target audience, we did just that!
Definitely not what you’d expect from educational recruitment, and backed up by a market research questionnaire, the creative has rolled out across a multi-channel campaign, with early feedback and insight proving positive.
Other University of Northampton postgraduate work includes:
2017 Postgraduate Campaign
Reinforcing their support of grassroots football, Buildbase is continuing its support of local clubs and communities through the previously named Renovation Scheme.
What this amazing promotion lacked in previous years was an identity worthy of the prize. This year we’ve created ‘The £100k Transfer Deal’; familiar language and meaningful visual cues bring it to life, with football shirts linking it to the main sponsorship creative.
Buildbase wanted a creative refresh to convey the emotion and passion of grassroots football, and position Buildbase as genuine supporters of local people and local teams.
This has been achieved through emotive language which injects a personality and honesty to the brand and includes all those involved in ‘real’ football - the fans, players and volunteers.
The Marshall brand has a global network of almost 100 distributors, many of whom do not speak English as their first language. Our brief was to review and simplify their brand guidelines; the result is a more user friendly, intuitive framework within which to work to preserve and uphold the brand’s values and visual identity.
On their road to No.1, the Learning & Development team at Domino’s tasked us to bring all of their Journey to Greatness tools to life. The engagement and development of every colleague ultimately helps the business succeed and grow; our conceptual start point to propel colleagues and Line Managers forwards was space.
Now they have a suite of materials to help them take real ownership of their development and realise their potential, even if that’s not quite space travel!
To support South Staffs College in their Further Education recruitment, we pitched and brought to life a concept that not only reflects the vocational-nature of the college, but also encompasses all courses. In a traditional space, it’s bold, unifying and on-brief.
At the time of designing the 2017 Annual Review, England Golf had just moved into the second year of a 4-year strategy of ‘Growing the game of golf’.
The creative challenge was to produce a review that sat comfortably alongside their strategic document, was more engaging than previous years, and showed them as a progressive organisation to tie in with upcoming campaigns to widen participation.
Our challenge was to communicate a sense of joy and passion for music, whatever the genre, through a suite of lifestyle-led assets for the entire CODE range that wins over a new audience and upholds the loyalty of the ardent fan. These assets will be used across all materials, online, offline and socially, by all markets globally.
Other Marshall Amps projects:
/ Marshall Brand Guide
In support of the re-founding vision of Henry VIII to provide an education for children of ability but limited financial means, we worked with the King’s School Worcester Development Trust to build and launch a Bursary Appeal campaign aimed at raising funds to support forty free places in perpetuity.
An ambitious ask that will rely heavily on the support of King’s alumni, we conceived a concept and visual identity to encourage old boys and girls to recall their own fond memories and the opportunities King’s provided them, in the hope they’ll donate or leave a legacy and support bursary pupils of the future.
Domino’s Induction pack
With the format and routine of inductions well established at Domino’s, we were asked to help bring the actual experience to life to make it more memorable and personal.
We created an identity and centre piece based on the very essence of Domino’s – pizza and the box – and assembled a host of goodies for it.
Handed out during the first day of inductions, the inclusion of a personalised buddy card makes each pack unique and ensures new starters have someone to turn to as needed at the start of their Domino’s journey.
Battle of the Bands is part of Firestone’s grassroots music activity. In 2017 we conceived a new identity, brought new partners on-board, delivered all creative and managed the project from end-to-end.
Co-ordinating client and external stakeholders, including production houses and management companies, we helped elevate the quality of the activation and deliver the most successful campaign to date.
It’s not every day and every client that briefs you to brand a concrete cow. Yet that’s exactly what we were asked to do for Domino’s, and is another reason why we love working with them. Now Dominutrude, in all her pizza glory, takes pride of place outside the Domino’s UK Head Office.
In line with recruitment targets, we were briefed to deliver a strategic integrated campaign to raise awareness and ‘fill the funnel’ with enquiries from prospective foster parents to go through the council’s approvals process.
It had to communicate the benefits of fostering and we led with the simple message of the rewards of fostering, regardless of age, gender or disability. The campaign rolled out across radio, print, online and social media.
Other fostering campaigns include:
/ Let fostering make your house a home
/ Every foster child needs a giant
/ Bake Off Facebook campaign
Central to the Weetabix employer brand is empowering everyone who works there to make The Difference.
Taking design cues from the original employer brand work, we created a suite of creative and engaging Learning & Development materials. From induction guides to Line Manager's toolkits, they are designed to get all new starters off to the best possible start and thereafter inform and inspire everyone through their own L&D journey.
The original Silver Jubilee was highly respected and sought after and the Silver Jubilee re-issue is the result of customer demand, whilst the Mini Jubilee, in its lower power, mini design, is ideal for a home audience.
Our challenge was to bring to life the new Jubilee range in a way that told a new story to a new, more diverse audience yet respected the history they’re steeped in.
Other Marshall Amps projects:
/ Marshall Brand Guide
Postgraduate recruitment campaign
To support their traditional promotion of postgraduate study and CPD courses, we were briefed by the University of Northampton to deliver prospecting and re-targeting campaigns to roll out across display and Facebook advertising.
Developing a ‘bright ideas’ concept, we delved back in time to share memorable ideas and challenged people to do something to help them make their own mark.
As part of an ongoing recruitment drive, we were briefed to deliver new creative for January, with the primary objective of maximizing lead generation to help the council make the strongest possible start to the 2017/18 financial year.
Our aim was to be all-encompassing and we crafted a simple, compelling message to resonate with parents and non-parents alike, and used classic visual metaphors and bold, striking type to consolidate this across print, POS, online and social media.
We were briefed to update the client’s quarterly fostering campaign materials, with the primary objective of maximizing lead generation to help them continue to fill the recruitment funnel.
Our campaign integrated with a regional TV commercial, consolidating the core message across print, POS, online and social media.
We were briefed to design a topical, quick win social media campaign with a two-fold objective of targeting prospective foster carers and keeping fostering campaign materials fresh and engaging.
Using the popularity and feel good factor of the Great British Bake Off as a platform, we crafted simple messages that could be up weighted to promote fostering a teenager, one of the more challenging placements for the council.
The brief: with a busy events calendar to manage, we were briefed to design templates for a brand folder plus a suite of inserts and invitations to help push the university forwards creatively
in line with its new brand identity, whilst ensuring continuity through the design hygiene.
2018 sees Midlands-based Acorns Children’s Hospice celebrate their 30th anniversary. With strong levels of brand awareness and a lot of brand equity, we were briefed to create an anniversary identity that celebrates both their past and their future.
As part of Bridgestone UK’s strategic push to secure an increased share of specific market sectors, Public Sector North was identified as a pilot event at which to target a captive audience
Our brief was to deliver a strong proposition to promote Total Tyre Care whilst also raising brand awareness, all within the constraints of 6x3m shell scheme.
As part of their involvement with the Pathways consortium, which aims to get more younger people from disadvantaged backgrounds into Higher Education, University of Northampton came to us to bring a set of student and parent guides to life.
Using the Pathways chevron as our creative glue, the guides were designed to appeal to culturally diverse audiences of different ages and feel unique yet familiar given the potential cross over between them. With huge amounts of information to digest, we crafted engaging infographics, tables and roadmaps to help our readers through everything.
Owing to the diversity of the services provided by the Council, and the multiple layers of stakeholders to report to at any given time, there is an ever present need for literature.
We were briefed by the client to produce a number of brochures on varying subjects, with the primary objective of bringing content to life in a way that was visually more arresting to increase engagement.