To help support their re-positioning and ongoing recruitment drive, Pathfinder Schools came to us to create their new name and brand identity.
With a purpose to empower young people to broaden their horizons and open their minds to new opportunities, the new name aligns perfectly whilst their identity is exclusive and gives them the desired stand out locally.
Never one to rest on our laurels, we used the success of the previous year’s Firestone grassroots music activation as a springboard to push things on again in 2018. Returning as Road to the Main Stage, which we conceived to help the brand take greater ownership of the activation, we once again managed the project end-to-end, co-ordinating all external stakeholders, including PR, talent, partners, production and venues.
Responsible for all creative output, including video, the promotion culminated in a live streamed Facebook Live final held at the legendary John Henry’s Studios and exceeded engagement targets for both bands and consumers alike.
/ 2017 Battle of the Bands
Attracting and recruiting talent is both a timely and expensive business, so Domino’s is committed to getting it right first time, and giving candidates an amazing experience that’s fair, consistent and inclusive.
To help guide Line Managers through the end-to-end recruitment process, we captured the essence of Domino’s – its people and business areas – and applied it across a range of print and presentation materials.
When Buildbase came to us to create their new landscaping campaign, their remit was simply – we want standout and ownability for a 4-month campaign that sells on the breadth of our range and our service levels not price.
As such, we positioned the brand and its people as the heroes, or Legends in this instance. The creative was crafted to support cross- and upselling, remain fresh and relevant, resonate with both retail and trade customers and adapt to activation across POS, digital and social media assets.
Knowing the crowded, competitive market it was looking to promote its postgraduate courses in, The University of Northampton was looking for a fresh approach for 2018.
With license in the brief to be down to earth, fun and different to the old school approach, we set about getting them noticed. With dogs and a headline that ties in with the ambitions of the target audience, we did just that!
Definitely not what you’d expect from educational recruitment, and backed up by a market research questionnaire, the creative has rolled out across a multi-channel campaign, with early feedback and insight proving positive.
Other University of Northampton projects:
/ 2017 Postgraduate Campaign
/ Conference Materials and VIP invites
Reinforcing their support of grassroots football, Buildbase is continuing its support of local clubs and communities through the previously named Renovation Scheme.
What this amazing promotion lacked in previous years was an identity worthy of the prize. This year we’ve created ‘The £100k Transfer Deal’; familiar language and meaningful visual cues bring it to life, with football shirts linking it to the main sponsorship creative.
The Marshall brand has a global network of almost 100 distributors, many of whom do not speak English as their first language. Our brief was to review and simplify their brand guidelines; the result is a more user friendly, intuitive framework within which to work to preserve and uphold the brand’s values and visual identity.
A key event for the fleet team, we worked with the team at Bridgestone to create stand collateral that would raise awareness of the new FleetPulse app.
As a new piece of invaluable tech for Fleet Managers, Bridgestone were keen to optimise and incentivise enquiry; as such, in addition to promoting product benefits and an extended free trial period, we created print and video materials to support data capture, promoting the chance to win a 2 night luxury hotel break at The Bridgestone Experience.
The stand also raised awareness of the brand’s status as a Worldwide Olympic Partner.
On their road to No.1, the Learning & Development team at Domino’s tasked us to bring all of their Journey to Greatness tools to life. The engagement and development of every colleague ultimately helps the business succeed and grow; our conceptual start point to propel colleagues and Line Managers forwards was space.
Now they have a suite of materials to help them take real ownership of their development and realise their potential, even if that’s not quite space travel!
To support South Staffs College in their Further Education recruitment, we pitched and brought to life a concept that not only reflects the vocational-nature of the college, but also encompasses all courses. In a traditional space, it’s bold, unifying and on-brief.
Our challenge was to communicate a sense of joy and passion for music, whatever the genre, through a suite of lifestyle-led assets for the entire CODE range that wins over a new audience and upholds the loyalty of the ardent fan. These assets will be used across all materials, online, offline and socially, by all markets globally.
Domino’s Induction pack
With the format and routine of inductions well established at Domino’s, we were asked to help bring the actual experience to life to make it more memorable and personal.
We created an identity and centre piece based on the very essence of Domino’s – pizza and the box – and assembled a host of goodies for it.
Handed out during the first day of inductions, the inclusion of a personalised buddy card makes each pack unique and ensures new starters have someone to turn to as needed at the start of their Domino’s journey.
In line with recruitment targets, we were briefed to deliver a strategic integrated campaign to raise awareness and ‘fill the funnel’ with enquiries from prospective foster parents to go through the council’s approvals process.
It had to communicate the benefits of fostering and we led with the simple message of the rewards of fostering, regardless of age, gender or disability. The campaign rolled out across radio, print, online and social media.
Other fostering campaigns include:
/ Let fostering make your house a home
/ Every foster child needs a giant
/ Bake Off Facebook campaign
/ Specialist fostering campaign
European Coatings Show
Returning to this important industry event with a bigger stand and new news to promote, Baker Perkins tasked us to showcase the USPs of this thriving area of their business. We crafted a visual identity to tune into powder coatings, refined the amount of information delivered and ensured consistency across all touch points.
Other Baker Perkins projects:
/ ProSweets Exhibition
Central to the Weetabix employer brand is empowering everyone who works there to make The Difference.
Taking design cues from the original employer brand work, we created a suite of creative and engaging Learning & Development materials. From induction guides to Line Manager's toolkits, they are designed to get all new starters off to the best possible start and thereafter inform and inspire everyone through their own L&D journey.
As part of their involvement with the Pathways consortium, which aims to get more younger people from disadvantaged backgrounds into Higher Education, University of Northampton came to us to bring a set of student and parent guides to life.
Using the Pathways chevron as our creative glue, the guides were designed to appeal to culturally diverse audiences of different ages and feel unique yet familiar given the potential cross over between them. With huge amounts of information to digest, we crafted engaging infographics, tables and roadmaps to help our readers through everything.
The original Silver Jubilee was highly respected and sought after and the Silver Jubilee re-issue is the result of customer demand, whilst the Mini Jubilee, in its lower power, mini design, is ideal for a home audience.
Our challenge was to bring to life the new Jubilee range in a way that told a new story to a new, more diverse audience yet respected the history they’re steeped in.
In addition to the day-to-day recruitment of mainstream foster carers, the Fostering team within the City of Wolverhampton Council also has a specialist carer requirement. They find themselves looking for the people with the skills, experiences, training and competencies to care for and meet the needs of children with the most complex and demanding behaviour.
Our brief was to devise a campaign to appeal to mainstream carers plus career changers, the people with the translatable skills to come in, be part of and lead extended foster families.
Other fostering campaigns include: