Marshal Silver Jubilee
re-issue

The original Silver Jubilee was a highly respected and sought after amp. The Silver Jubilee re-issue was the result of customer demand, whilst the Mini Jubilee, in its lower power, mini design, was ideal for a home audience.

Our challenge was to bring to life the new Jubilee range in a way that told a new story to a new, more diverse audience yet respected the history they’re steeped in.

It was also one of the first opportunities for us to roll out a campaign using the new brand guidelines we’d constructed. As a global brand, our brief was to review and simplify the guidelines, making them more accessible and easier to use by non-native English speakers. The result is a more user friendly, intuitive framework within which to work, to preserve and uphold the brand’s values and visual identity.