City of Wolverhampton Council fostering campaign

In line with recruitment targets for the 2016/17 financial year, we were briefed to deliver a strategic integrated campaign to raise awareness and ‘fill the funnel’ with enquiries from prospective foster parents to go through the council’s approvals process.

It had to communicate the benefits of fostering and we led with the simple message of the rewards of fostering, regardless of age, gender or disability. The campaign rolled out across radio, print, online and social media.