Sales presenter design

Vegan Trademark certification represents a huge area of opportunity and a key revenue stream for The Vegan Society. With layer upon layer of reasons why for brands to buy into, the Sales & Marketing team approached us to help them tackle their B2B sales presentation and present their value proposition in a more compelling, customer-focused way.

We approached this job in two phases; firstly, we presented a new look and feel for a consistent, on-brand experience and gently challenged them on the content. Looking at the slides through a customer lens, we felt there was too much information. But with a fresh pair of eyes, we were able to strip it back, make it more concise and give the sales team a platform to talk from but enough information on the slides for it to make sense as a leave behind.

With the look and feel and content signed off, we were able to purposely roll out all the slides, delivering a presentation that achieved the aims of the brief and as importantly, inspired the team using it.