Unleashing potential in girls
To support the High School’s recruitment, we took ownership of their expertise in girls only education, their values and the school’s ethos, creatively bringing the potential of girls to life, turning “can we?” into “we can”.
We planned and directed photo and video shoots with pupils and parents, and crafted copy that gave parents reasons to believe. The result is authentic content to resonate emotionally with a broad audience across social, OOH, digital and print media.
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Concepts
Video shoot
Photography
Art direction
Media planning
Copywriting
Activation
Project management