100th anniversary strategy
& activation

Based on Teesside and operated by our client CF Fertilisers, the Billingham Complex is engrained in the UK’s industrial heritage, its chemical and agricultural industries, and celebrates 100 years of operation in 2023.

With CF keen to celebrate the milestone and use it as a platform to drive employee engagement, we were brought on-board by one of our events agency partners who recognised the need for more than just a handful of events during their centenary year.

Working with their Inclusion Resource Group (IRG), we first planned and led a discovery workshop to understand more on the company’s culture, current engagement levels and barriers, and their ambitions, taking that strategic insight to shape our joint proposal.

In terms of our creative response, we first designed their anniversary identity and then planned and created all their internal comms, event graphics, POS and employee gifts. In addition, we researched, storyboarded and produced a commemorative video, and designed an accompanying book.