Internal launch presentation design

Ahead of the external launch of a key new product in their portfolio, we worked with the Corporate Comms team at Philip Morris to bring over 85 slides to life to present internally at one of their QBU meeting.

Using brand assets and designing within the product brand guidelines created for their B2C and B2B comms, we took the supplied content and shaped it into an aesthetically pleasing yet usable and effective presentation by applying some of our key principles:

1. Design the presentation with the audience in mind

2. Identify and highlight the key messages per slide

3. Evolve and enhance graphic elements and visual cues

4. Proof for consistency

5. Use animation sparingly but effectively