Postgraduate marketing collateral

‘Dogs’ was all about delivering a campaign to stand out in a crowded market. With license to be down to earth, fun and break the mould creatively, we tapped into something that caught the eye and could deliver relevant postgraduate messaging.

Backed up by a market research survey before the concept was signed off, the creative was easily adapted across multi-channel collateral, harnessing the ambitions of our target audience and the objectives of the PG marketing team.