Knowing the crowded, competitive market it was looking to promote its postgraduate courses in, The University of Northampton was looking for a fresh approach for 2018.
With license in the brief to be down to earth, fun and different to the old school approach, we set about getting them noticed. With dogs and a headline that ties in with the ambitions of the target audience, we did just that!
Definitely not what you’d expect from educational recruitment, and backed up by a market research questionnaire, the creative has rolled out across a multi-channel campaign, with early feedback and insight proving positive.
Other University of Northampton projects:
/ 2017 Postgraduate Campaign
/ Conference Materials and VIP invites